A few things worth clarifying

Straightforward answers about how Whitespace works, how engagements are structured, and what to expect.

What exactly is Directed Execution?

Directed Execution is a focused engagement where Whitespace leads and oversees the execution of one critical initiative at a time.
‍
You get senior creative judgment, clear priorities, and managed delivery – without hiring a full-time team or managing day-to-day execution yourself.

What kinds of initiatives does this work best for?

Most commonly:

Brand or positioning refreshes
Website builds or redesigns
Launches or campaigns
Sales enablement (messaging, decks, and buyer-facing assets)
Core creative systems (brand, content, experience architecture)

If it’s important, visible, and currently fragmented – this is likely a good fit.

Is this a design subscription?

No. This is not unlimited requests, ticket-based work, or on-demand design.
‍
It’s outcome-driven execution guided by senior creative judgment.
‍
If you need high-volume output, this likely isn’t the right fit.

What does “one initiative at a time” mean?

It means we focus on one defined outcome rather than spreading attention across multiple unrelated tasks.
‍
This keeps momentum high and decisions clear.
Additional requests can be queued or scoped separately.

Do I still have input?

Yes. You’re involved where it matters most – directional decisions and approvals.
‍
Whitespace handles the execution, coordination, and oversight so you’re not managing tasks, timelines, or contributors.

Who actually does the work?

Whitespace leads the work directly and brings in additional support only if required (design, development, etc.).
‍
You’re not paying for a standing team – only for what the initiative actually needs.

How is this different from an agency?

Agencies execute to a brief.

Whitespace sets direction, makes the calls in partnership with you, and owns the outcome from first decision to final delivery.

What happens if the initiative is completed early?

This is intentional by design.

If the core initiative (for example, a website) is completed early, the remaining time is used to:

Refine, optimize, and QA the work
Extend into adjacent needs (launch prep, messaging, pages, systems)
Launches or campaigns
Address follow-on execution that supports the original outcome

You’re not paying for time – you’re paying for ownership, momentum, and accountability across the full lifecycle of the initiative.

Why a 3-month minimum?

Complex initiatives don’t fail because of execution – they fail in the handoffs.

The 3-month structure allows Whitespace to:

Define direction properly
Execute without rushing decisions
Refine, stabilize, and ensure the work actually holds up in the real world

This avoids the common pattern of “launch now, fix later.”

How is Directed Execution different from the Creative Director Retainer?

Directed Execution focuses on shipping a specific initiative.

The Creative Director Retainer is for teams who already have execution in place and want ongoing creative leadership, alignment, and decision support as they scale.

What if I don’t know what I need yet?

That’s what the Strategy Sprint is for.

It’s a short, focused engagement designed to clarify the real problem, define direction, and determine whether execution support is needed next.

When does a Strategy Sprint make sense?

Most execution fails not because teams move slowly – but because they move in the wrong direction.

The Strategy Sprint creates clarity fast:

What matters
What doesn’t
What should be built now vs. later

It ensures execution dollars are spent once – not twice.

Is this invite-only?

The Creative Director Retainer is invite-only.
‍
Strategy Sprints and Directed Execution are available on a limited basis each quarter.
‍
Whitespace works with a small number of teams at a time to protect focus and quality.

How do we get started?

Click Start a Project and share a bit about what you’re working on.

If it’s a good fit, we'll follow up personally to discuss next steps.

A few things worth clarifying

build what lasts